Partnering for Growth
Creating more opportunities for you, your customers, and your employees
What is standing in the way of your growth?
- Inconsistent revenue streams hindering predictable growth
- Uncertainty about the most effective sales channels for our products
- We lack clarity on the ideal customer we want and, therefore, are not maximizing revenue and profitability
- A lack of alignment between sales and marketing teams is leading to wasted resources and no revenue to show for it
- Random marketing activities without a clear strategy detract from our overall goals
- We’re not addressing critical skill gaps in sales and marketing and are not sure what “great” should look like
- The absence of an exit strategy and struggles with succession planning will likely jeopardize our future
- Our products deserve better traction in the market- they continuously underperform expectations
- Lacking the accountability needed to drive better results
- Engaging our employees at a higher level is lacking, yet critical for maintaining motivation and productivity
- Sales processes are not grounded in data to improve effectiveness
It's all about creating value for your customers, for you, and your employees
PNW Growth Partners brings deep cross-functional expertise to help CEOs and their teams achieve higher growth
- Go-to-Market strategy and execution
- Positioning and promoting your competitive advantages
- Better communicating the value you bring your customers
- Demand Generation process and team alignment
- Strategic Planning- ensuring the right resources are applied to the right activities and setting up metrics to monitor achievement
- Channel partner enablement- leveraging your value through others
- Training and coaching your marketing and sales staff to communicate and deliver value to your prospects and customers
- Defining your Ideal Customer Profile so that you focus on the right markets and prospective customers instead of acquiring and keeping unprofitable ones
- Achieving sales and marketing alignment- sharing a common playbook
What separates PNW Growth Partners from others?
Revenue Acceleration
Our CEOs receive coaching informed by our team’s decades of experience in Sales, Marketing, and Product. This helps guide and set the right strategies to accelerate revenue growth through data-driven approaches. It brings a unified understanding of cause and effect, leveraging the right resources on the right activities to produce and predict revenue. We’re adept at setting up aligned sales and marketing processes and are versed in all kinds of sales models, direct or indirect, or multiple geographies. For clients integrating acquisitions through M&A work, we help tell the story to rationalize the offering and ramp revenue.
Taking a Data-Driven Approach
Increasingly, to get the most out of your Marketing and Sales Strategy and Execution, you need to take a data-driven approach. We combine marketing and quantitative methods to size markets and segments and model strategy’s impact on pipeline growth and revenue. Our team has deep technical and financial analysis expertise. We take an agile and data-driven approach to discover the optimal path to revenue for your business, learning what works on a small scale first and then scaling up investment to exploit opportunities once that optimal path is identified. We create the metrics to measure and report progression.
We're Product People, too!
While many Chief Revenue Officers deeply understand demand generation and the mechanics of growing and converting pipelines to revenue, most are not deep experts in product management. Many assume the product they’re given to sell or market is excellent. The reality is often a mixed bag. We became product leaders early in our careers and are just as comfortable talking to engineers and product designers, speaking their language, as we are talking to customers and sales. We know what it takes to bring successful products to market because we’ve done it repeatedly and are happy to share that expertise with our clients. Combining great products designed with customers in mind with world-class marketing execution is a recipe for success.