Services
How do you know you're working on the right things?
The "things" that will drive growth
Fractional Executive Services
We can work as Chief Revenue Officers (CROs) & Chief Marketing Officers (CMOs) on your staff, playing an integrated part of your leadership team:
- Fill in short-term or long-term leadership gaps
- Develop a Content strategy that speaks to the people you want as customers
- Assess your markets and build a growth strategy that positions you and your products in a way that grabs attention
- Evaluate new market opportunities
- Prioritize marketing and sales investment on the right things
- Assuring marketing and sales alignment- work from the same playbook
- Optimize demand-generation activities
- Test product-market fit and drive any needed corrections
Go-to-Market and Revenue Generation Strategies
A great product or service without a matching well, well-thought-out go-to-market strategy dramatically lowers your odds of success. We’ll help you ensure that product-market fit is correct before you launch, substantially increasing your odds.
- Identifying the correct route to market for your product based on how your customers prefer to buy
- Identifying your Ideal Customer Profile and ensuring that your marketing and sales attracts them
- Correctly position your products, showing your differentiation and advantages
- Determine how much demand will be created by marketing, how much by sales, and how much by your partners
- Creating Sales playbooks
- Attract the right partners who can sell your product, adding value to your customer and maximizing your margins
- Explore new revenue opportunities
Strategic Planning Process
We are skilled facilitators and very well-versed in the strategic planning process. Many CEOs would rather actively participate in these meetings than facilitate them, keeping track of the discussion and ensuring it’s productive, following the agenda, recording action or parking lot items, and ultimately creating the written plan. Lean on us to facilitate your process.
- Let us facilitate all or part of your strategic planning process
- We can run workshops as part of the core process or an ancillary service to work through challenging and meaningful decisions
- We can help build a prioritization process to rank investment and spending options
- We can help prepare the information for presentation to your board, your strategic customers, and your employees
- Helping you ensure active participation and, ultimately, team alignment on strategic direction
Investor Relationships and Exit Strategies
We can help you enhance your relationship with your board of directors, especially if they are financially oriented. We can help shape your content and message to achieve alignment. We’ve participated in many M&As and successful Exits. For many CEOs, this is a foreign territory fraught with mystery and stress. We can help you navigate through it.
- Build better alignment with current investors
- Help create a pitch for new investors
- Help tell your story to investors in their language
- Assist with M&A or Exit Work- including messaging to your market, your customers, and your employees
Coaching
Executive coaching and team development are fundamental to our work. John Wooden once said, “I coined my definition of success, which is peace of mind attained only through self-satisfaction in knowing you made an effort to do the best you are capable of.” Winning is a byproduct of every team member’s playing to the best of their ability. We love coaching that constructively challenges people to execute to a continuously higher standard.
- Develop high-performance teams who work well together
- Equip leaders with solid skills to nurture and stretch talent, helping them increase their franchise
- Coach emerging and high-potential talent to foster future leaders
- Create a collaborative culture where alignment is genuine